WAYFINDER

Anderson University is a full-service financial advisory firm offering everything you might expect from a traditional advisor. And they go further. Think life coach meets business coach meets wealth manager meets friend you text when you’re faced with a big decision.


Industry: Financial Services

Services: 
Visual Brand
Verbal Brand
Website Design
Brand Activation
Embedded Transformation

Year: 2023

(Website WIP)

BRAND IDEA

Through and to.

You know that uncertain voice whispering from your shoulder? Wayfinder sits on the other side shouting with 
the truths and affirmations you need to press on. Whatever you’re going through. Whatever you’re going to. They’re with you on your way.

“Only a team that took the time to understand our vision would be able to tell our story. They did that. They asked the hard questions, and then the why after the answer to the hard question. And then an insightful redirect after the answer to the why. You get the point. I wasn’t sure where we were going, and then they stopped asking questions and delivered. And it was magic. I felt seen and heard. They gave my vision life.”

Russ Ford / Founder

“I’m dissuading bad leads and attracting good leads. The investment has created efficiency and focus in my business.”

Russ Ford / Founder

Special thank you to Russ Ford for your enduring friendship.

It Takes a Village

Verbal: Andy Kennedy

Visual: Kaylee Green

Web Design: Shelley Dunville

Motion: Alex Rodgers

Photography: Jes Nijjer

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