We’ve helped clients
own their position in a competitive category.
align leadership around a vision.
refresh their image to improve relevancy.
raise angel, seed, series A and B.
elevate their exit multiple.
punch above their weight-class.
navigate M&A’s.
architect a family of brands.
attract and win top talent.
name, rename and reposition their business.
look like the company they’re becoming.
clarify and reach their ICP.
establish a category of one position.
communicate with originality, effectiveness, and soul.
simplify and clarify their story.
EXPERTISE
Brand Strategy
Before we communicate your story right, we make sure it’s the right story to communicate. Answering this is an art. And it takes time. So, we start slow, ask why, and search for the essence of who you are. What future are you creating? What do you want to be known for? How are you making this true? Who should care? In time, we’re ready to tell it.
Brand Positioning
Values and Beliefs
Whitespace Studies
Brand Architecture
Competitor Analysis
Executive Alignment
Verbal Identity
Words changes businesses. Like magnets, they push in one direction, and pull on another, shaping how businesses are perceived, experienced, and understood. They optimize today’s opportunities and unlock tomorrow’s possibilities. Together, we’ll create a verbal identity that communicates your story and makes belief.
Elevator + Boilerplate
Tagline
Persona Messaging
Campaign Messaging
Naming
Voice Guidelines
Visual Identity
Your visual identity shapes how the world sees you. And how you see you. Constructed properly, it transforms your business like few other tools can. It can open doors, remove friction, endear fans, and build trust. Ceremony crafts trendy visual identities that last. They represent who you are, and who you’re becoming. They communicate with distinctiveness, and stand for something bigger. When complete, you’ll have the visuals needed to communicate anything to anyone through any medium.
Logo
Colors
Typography
Visual Language
Usage Guidelines
Motion Guidelines
Website
Often, the most prominent and persuasive expression of your brand is your website. Here, important brand decisions are brought to life to represent your business to the masses. We’re technology agnostic, tapping our network or working with your partners to ensure the most important pages carry your new brand forward.
Style Guides
Visual Elements
Still + Motion Direction
Concept Design
Development
Motion Graphics
Activation + Enablement
Working alongside marketing leadership and your partners, as well as our global creative network, we support brand launches in your most important brand touchpoints to maximize impact and ensure consistency.
Brand Videos
Campaign Creative
Development
Design Systems
Templates
Team Culturalization
2 SPOTS LEFT
2 SPOTS LEFT
Embedded Transformation
For select clients, we embed as chief creative counsel or fractional CCO. The title matters less than the outcomes: Extend the new brand down through customer experiences and out into the org. Support internal design and marketing teams. Elevate creative cultures. And help leaders bring divergent concepts to life, untethered from organizational hurdles. Six month minimum, remote or hybrid.
Design Culture + Advocacy
Design Mentorship
R+D Concept Design
Talent Strategy
Executive Support
Vendor Vetting + Mgmt
hello@ceremony.design for more
Yep, that’s the stuff we do.
SOME NICE THINGS
OUR FRIENDS SAID
Dasarte Yarnway
Founder, Berknell
“We talked about Onyx for years. The brand made it real.”
Justin Welsh
The Saturday Solopreneur
“Challenged them to create a premier creator brand. They delivered.”
Mischon Hart
VP Marketing, Anderson U
“A brand voice and position we will continue to own for years.”
Andy Weatherford
Owner, Millstone
“We have instant credibility with banks and equity partners.”
Dave Hobbs
Founder, Hobbs Financial
“I win clients I wouldn’t have without the brand and website.”
Santi Jaramillo
3X Exited CEO & Founder
“Andy is an elite communicator.”
Questions We’ve Been Asked
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Q: Do you have a vertical focus or style?
A: No. We’re not vertically positioned. Ceremony is horizontally positioned to do world-class brand identity transformations. Nor do we have a style. But we do like challengers and underdogs, positioning brands against common wisdom, causes that are bringing forth a better world, and clients with guts.
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Q: How long are engagements?
A: Engagements are a minimum of 2 months. 4-6 months is common. Some clients stay engaged indefinitely. If you have more questions about this, reach out, we’re happy to share more.
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Q: What’s the profile of your best clients?
A: We do our best work when partnered with changemakers. They’re often founders or executives with vision for the future and agency to make it real. They care about the details, believe in their cause, and want an enduring solution, not a quick fix.
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Q: Why is your agency called Ceremony?
A: We named our agency Ceremony to honor an important moment in the life of every business. When the product or service you’ve poured your life into meets the person you built it for. It’s a yes or no moment. We help our clients win it.
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Q: What if I don’t want to rebrand?
A: All good. We’re about communication and business outcomes, not indulging in the art. A rebrand is often how we get there, but not always. We work directly with founders to create new brands, or leaders with existing brands that just want to tell their story in a new way. Say hello@ceremony.design, we can help you think through this.
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Q: What if I’m not sure what to do next?
A: You’re in good company. Some of our best clients, and many wonderful people we never ended up working with reached out with no idea what might come of it. Don’t feel like you need to organize your kitchen for us–invite us into the mess. This work is personal, we’re here for it.
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Q: What are your fees?
Engagements range from $30k-$100k+ for brand transformations based on complexity and pace. Embedded creative direction and brand activation on the backend range from $10k-$25k per month.